Design

Growing up, Olajuwon loved golf but often felt disconnected from the culture surrounding the game. The apparel available did not reflect how he dressed, how he expressed himself, or how he wanted to show up in the world.

Rather than changing who he was to fit golf, he decided to bring more of himself into the game.

What began as a logo and a pursuit of his professional golf dream evolved into a movement that challenged assumptions about who belongs in golf and what the sport could look like.

By creating apparel and shoes rooted in authenticity, Olajuwon and Eastside Golf helped thousands of people feel more comfortable showing up as themselves, both on and off the course.