About
Olajuwon
Ajanaku
Professional Golfer. Entrepreneur. Founder. Creative Director. Author.
The Man
A Story Built
on Purpose.
Olajuwon Ajanaku is a professional golfer, entrepreneur, and the founder and creative director of Eastside Golf, a globally recognized lifestyle and golf apparel brand helping redefine the culture and image of the game.
A native of East Atlanta, Ajanaku began playing golf in high school and went on to earn a golf scholarship to Morehouse College, where he helped lead the golf team to its first-ever National Championship in 2010. After graduating with a degree in accounting, he pursued professional golf and earned two mini-tour victories. Financial barriers eventually led him to transition into a career in commercial finance, but his passion for golf and creating greater access to the sport never left.
By The Numbers
A Legacy in Motion
Morehouse College National Championship
Founded Eastside Golf
Nike & Jordan Golf Shoe Collaborations
Raised and Donated to Support Student-Athletes
New Golfers Introduced Through Community Days
Retail Expansion and International Presence
Eastside Golf
Building a Movement
In 2019, Ajanaku founded Eastside Golf from his one-bedroom apartment with a vision of honoring the traditions of golf while making the sport more inclusive, authentic, and culturally connected. What began as a grassroots idea quickly grew into one of the most influential brands in modern golf.
Under Ajanaku's leadership, Eastside Golf has partnered with major global brands including Nike, Jordan Brand, Beats by Dre, Mercedes-Benz, Bridgestone Golf, and the PGA of America. Ajanaku has led creative direction on 15 golf shoe collaborations with Nike and Jordan Brand and helped launch Jordan Golf by designing and leading creative direction for the inaugural collection.
Eastside Golf products are now carried in major retailers including Nordstrom, Dick's Sporting Goods, Golf Galaxy, PGA Tour Superstore, Roger Dunn Golf Shops, and Edwin Watts Golf. The brand has expanded internationally with retail locations at Detroit Metro Airport and Tokyo, Japan, and has been featured in NBA 2K and a Hulu documentary series highlighting Olajuwon and Eastside Golf's journey.
Global Reach
Partnered with the world's most iconic brands.
- Nike
- Jordan Brand
- Beats by Dre
- Mercedes-Benz
- Bridgestone Golf
- PGA of America
- Nordstrom
- Dick's Sporting Goods
- PGA Tour Superstore
- NBA 2K
Impact
Beyond the Game.
Beyond business, Ajanaku has remained deeply committed to community impact and mentorship. Through partnerships and fundraising efforts, he has helped raise and donate more than $600,000 to support the Morehouse College golf team, funded scholarships for student-athletes, and helped introduce more than 1,100 new golfers to the game through Eastside Golf Community Days presented by State Farm.
He has also participated in panels and speaking engagements with organizations including the Thurgood Marshall College Fund, JPMorgan Chase, Georgia State University, and Providence College.
Recognition
Featured Worldwide.
Ajanaku's work and leadership have been recognized nationally through features in Forbes, Inc., GQ, Jet, Black Enterprise, and Bloomberg, as well as appearances in campaigns for Citi Bank, Southern Company, Shopify, and Sprite.
In 2024, he spoke at the White House during the White House Celebration of Black Men, where he discussed golf as a connector to business, opportunity, and community.
What's Next
Looking Ahead.
Today, Olajuwon Ajanaku continues to compete professionally while leading the global expansion of Eastside Golf. Through his vision, leadership, and commitment to representation, he has helped create new pathways into the game while inspiring a new generation of golfers in Atlanta and around the world.
Work Together
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